Our skilled and experienced team deliver integrated marketing and communications campaigns for brands across traditional PR and media relations, digital and social media to promote brand awareness, engagement and generate sales.
In developing these campaigns, and to ensure we deliver successfully on business objectives, we track consumer trends and seek to have a deep understanding of an individual brand’s target audience and what they seek to achieve or need to solve, what interests and inspires them, and who or what influences them.
We’re passionate about creating innovative communications campaigns that utilise this knowledge and expertise to maximise exposure for the brands we represent and generate real conversations, form active communities and ultimately create authentic connections and experiences for consumers.
Our dedicated team also work closely with all partners and stockists, providing communications and marketing assistance where required.
We are experts in social media management; from devising strategic programmes, aligned to KPIs, to day-to-day channel management delivery for our brands across relevant social media platforms including Facebook, Instagram and TikTok.
This includes planning, creating, and sharing engaging content to reach target audiences in line with current trends, growing and managing brands’ online communities as well as campaign reporting and analytics to ensure optimised delivery of ROI. Our aim is to drive traffic from social media platforms to meet business objectives, including generating sales and raising brand awareness.
Due to the rapidly evolving nature of social media, our team also constantly monitor and research the digital landscape for emerging platforms, technologies and communities to establish online presences for brands where their target consumers are engaging, conversing and seeking product information and education.
Social media influencers have become an integral part of brand communications strategies, as the digital landscape continues to evolve the power of influencers to captivate audiences and shape trends is undeniable.
Our communications team have strong personal relationships across Ireland’s diverse landscape of macro, mid-tier and micro influencers in a variety of industries including fashion, beauty, lifestyle and fitness. These relationships with both influencers and their management teams have been fostered through numerous successful brand partnerships and collaborations to date, where diligent influencer research, purposeful contract negotiation and in-depth briefing has ensured influencer partners align succinctly to each brand’s unique aesthetic and deliver creative, engaging and results-driven campaigns.
Successful brand marketing and communications is about the stories we tell, we leverage our strong relationships with Ireland’s most-influential online personalities to create story-tellers who bring brands to life.
We work closely with the top beauty and lifestyle journalists to generate significant interest in new brands and products through a combination of print, online and social media coverage which helps to generate leads for new retailers as well as significant nationwide sales in stores.
Some of the diverse work of our creative and connected PR and media relations team includes compiling and distributing new brand and product press releases to our wide network of media contacts, developing and delivering impactful product launch events, building and strengthening relationships with relevant communities and operating an always-on press office function with dedicated points-of-contact for media relations, queries and other needs.
Overall, we execute highly successful media relations campaigns for brands regionally and nationally and across broadcast, print and digital media.
